The stage after the investigation and conceptualization of the project is:
A) verifying and validating the proposed new project and its marketing.
B) building a business case that includes a defined product.
C) the actual design and development of the product.
D) defining the test plans to be utilized in the next stage.

Question

Quizplus · Accepted Answer

Once the investigation and conceptualization of a project are completed, the next stage is to build a business case that includes a defined product. This stage involves outlining the key components of a new product or service, including the target market, pricing, distribution channels, and potential profitability. It is important to establish a business case before moving forward with the design and development of the product to ensure that it aligns with the company's goals and objectives. This stage also typically involves conducting market research and analyzing customer needs to ensure that the proposed product meets their expectations.

The Stage After the Investigation and Conceptualization of the Project