Which of the following measures assesses the ratio of the firm's total profits from new products to its total expenditures?
A) Return on innovation
B) Average cycle time of the innovation
C) Percent of development projects meeting deadlines
D) Percent of development projects within the estimated budget

Question

Quizplus · Accepted Answer

Return on innovation is the measure that assesses the ratio of the firm's total profits from new products to its total expenditures. It helps to evaluate the effectiveness of the firm's investment in innovation. The higher the return on innovation, the more profitable the new product development process is for the company.

Which of the Following Measures Assesses the Ratio of the Firm's