SWOT analysis is based on the assumption that an effective strategy derives from a sound "fit" between a firm's _________ and its ________.
A) strengths and opportunities; weaknesses and threats
B) strengths and weaknesses; opportunities and threats
C) strengths and threats; weaknesses and opportunities
D) strengths and opportunities; opportunities and threats

Question

Quizplus · Accepted Answer

SWOT analysis is a framework for analyzing a company's strengths, weaknesses, opportunities, and threats. The analysis enables a firm to identify its internal strengths and weaknesses and external opportunities and threats. An organization can leverage its strengths and opportunities while minimizing its weaknesses and threats through the development of strategies that align with these factors. Choice B is the correct answer as it correctly matches strengths with weaknesses and opportunities with threats.

SWOT Analysis Is Based on the Assumption That an Effective