______ is the use of a common product,service,and message across all markets to create a strong brand image.
A) Globalization
B) Horizontal integration
C) Standardization
D) Customization

Question

Quizplus · Accepted Answer

Standardization refers to the use of a common product, service, and message across all markets to create a strong brand image. This approach is often used by global companies to maintain consistency and reduce costs in their operations. It involves developing products and marketing strategies that can be applied across different cultures and regions, with minimal customization or adaptation. This can be beneficial for companies that want to achieve economies of scale, streamline their operations, and create a consistent brand image worldwide.

______ Is the Use of a Common Product,service,and Message Across