______ is the development of modified products and services,and the use of somewhat tailor-made messages,to meet the demands of a local population
A) Globalization
B) Horizontal integration
C) Customization
D) Standardization

Question

Quizplus · Accepted Answer

Customization refers to the process of modifying products and services to meet the demands of a local population. This approach takes into consideration cultural and regional differences and can result in more successful marketing strategies. Globalization, on the other hand, involves the integration of businesses and markets worldwide. Horizontal integration refers to the acquisition of similar businesses to expand market share, while standardization involves creating standardized products and services that can be marketed universally.

______ Is the Development of Modified Products and Services,and the Use