The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1)__________,2)select target markets,3)find points of difference,and 4)position the product.

Question

Quizplus · Accepted Answer

Market and product goals need to be set in order to guide the planning process. This includes determining the target market and identifying points of difference in order to position the product effectively. Researching customers and developing the marketing mix are important steps, but come later in the planning process. Identifying industry trends may also be important, but is not listed as one of the actions specifically taken during market product focus and goal setting.

The Actions Taken During Market Product Focus and Goal Setting,Step