The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1)set market and product goals,2)__________,3)find points of difference,and 4)position the product.

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Selecting target markets is the immediate next step after setting market and product goals. Researching customers and identifying industry trends may come before or after this step. Developing the program's marketing mix is part of the next step, which is developing a marketing strategy. Finding points of difference and positioning the product are also included in Step 2.

The Actions Taken During Market Product Focus and Goal Setting,Step