The new Chief Marketing Officer at Pepsi outlines her marketing strategy and plan for the next four years.This plan is called a:

Question

Quizplus · Accepted Answer

The best choice is D, long-range marketing plan, as it specifies both the length of the plan (four years) and the focus of the plan (marketing). Choice B, long-range strategic plan, is close, but doesn't specifically emphasize that it is focused on marketing. Choice A, generic marketing strategy, is too vague and doesn't indicate the time frame of the plan. Choice C, marketing strategy, is also too general and doesn't convey the length of the plan.

The New Chief Marketing Officer at Pepsi Outlines Her Marketing