Many people are concerned about eating healthy,yet many of these same people still grab lunch at fast-food restaurants because the restaurants are convenient,and they like beef.Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is using a _____ strategy to attract this large market that encompasses many different segments.

Question

Quizplus · Accepted Answer

Burger King is using a differentiation strategy by offering a veggie burger that mimics the taste of beef but is healthier, appealing to health-conscious consumers who still want the convenience and taste of fast food.

Many People Are Concerned About Eating Healthy,yet Many of These