EasyJet and Ryanair,two European airlines have been successful in offering low fares between certain cities in Europe.These two airlines likely use which strategy?

Question

Quizplus · Accepted Answer

EasyJet and Ryanair are using a cost focus strategy by offering low fares between certain cities in Europe. This strategy involves focusing on a specific market segment and offering products/services at a lower cost than competitors.

EasyJet and Ryanair,two European Airlines Have Been Successful in Offering