A marketing manager combines marketing planning ideas and financial planning techniques to assess how their division is contributing to the price of the company's stock.The marketing manager is engaging in:

Question

Quizplus · Accepted Answer

The marketing manager is assessing the value that their division is contributing to the company's stock price, which involves combining marketing planning ideas and financial planning techniques. This aligns with the concept of value-based planning, which involves establishing goals and strategies to create and capture value for both the customer and the company. Value-driven strategy and value analysis also involve a focus on creating value, but they do not necessarily involve combining marketing and financial planning as in this scenario. Market audit involves analyzing the company's marketing activities and performance, but does not necessarily involve assessing their impact on stock price.

A Marketing Manager Combines Marketing Planning Ideas and Financial Planning