Figure: 19-6
-In Figure 19-6,the box labeled "D" illustrates which of the following market-product strategies?

Question

Figure: 19-6 
-In Figure 19-6,the box labeled "D" illustrates which of the following market-product strategies?

Quizplus · Accepted Answer

The box labeled "D" illustrates the selective specialization market-product strategy, which involves a company focusing on a specific product line to serve a specific target market segment. This is different from full coverage, which involves offering a full range of products to all market segments, market specialization, which involves focusing on a specific market segment with a range of products, and product specialization, which involves focusing on a specific product with a range of target markets. Therefore, the best choice is D.

Figure: 19-6 -In Figure 19-6,the Box Labeled "D" Illustrates Which of the Which