Research indicates that 25 percent of North American salespeople engaged in _____ selling consider it unethical to explicitly ask customers about competitor strategies such as pricing practices,product development efforts,and trade and promotion programs.

Question

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The term "business-to-business" (B2B) selling implies selling products or services to other businesses. Research suggests that 25 percent of North American salespeople engaged in B2B selling consider it unethical to ask customers about competitor strategies, including pricing practices, product development efforts, and trade and promotion programs. This reluctance demonstrates a lack of confidence or ethics in a salesperson's ability to compete effectively within their market.

Research Indicates That 25 Percent of North American Salespeople Engaged