The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The goal of the ad is to increase consumption of pistachio nuts.The ads are examples of _____ ads.

Question

Quizplus · Accepted Answer

Competitive institutional ads are designed to promote a product category rather than a specific brand. The California Pistachio Growers Association's ad campaign is an example of this type of ad because it encourages people to think of pistachios when they think of good times and good friends, rather than promoting a specific brand of pistachios.

The California Pistachio Growers Association Has an Ongoing Ad Campaign