An ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo.There was no mention of the company name or sign of a product in the ad.This ad was an example of _____ advertising.

Question

Quizplus · Accepted Answer

The ad is an example of reminder institutional advertising because it aims to remind consumers of the brand without directly promoting a specific product. The heart-shaped box of chocolates with the Mercedes logo on one of the chocolates is a subtle reminder of the brand and intended to create a positive association.

An Ad for Mercedes Benz Cars Showed a Heart-Shaped Box