The FACTS ad below is an example of which type of appeal?

Name: The FACTS ad below is an example of which type of appeal?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The FACTS ad uses fear as the primary appeal to convince viewers to quit smoking. The ad portrays a gritty, unsettling image of a blackened lung, accompanied by the warning that smoking cigarettes can lead to lung cancer. This type of appeal aims to frighten viewers into taking action to avoid the dire consequences of their behavior.

The FACTS Ad Below Is an Example of Which Type