Vancouver Organizing Committee (VANOC)brought together companies like BIRKS,Vincor,and EPCOR to generate sufficient revenue to help host the 2010 winter Olympic Games.This type of activity can best be described as _______________.

Question

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VANOC bringing together companies like BIRKS, Vincor, and EPCOR to generate revenue is an example of sponsorship marketing, which involves a company providing financial or other support to an event or organization in exchange for brand exposure and marketing opportunities.

Vancouver Organizing Committee (VANOC)brought Together Companies Like BIRKS,Vincor,and EPCOR to Generate