While walking along Robson Street in Vancouver,you receive a notification on your phone from Starbucks (you have their app),that says: "Fifty cents off your next purchase,expires in 20 minutes!" This is a form of _______________ and ______________.

Question

Quizplus · Accepted Answer

The notification from Starbucks is a direct message promoting their product to the customer through their mobile device, and the offer of a discount for a limited time is a sales promotion tactic designed to encourage the customer to make a purchase.

While Walking Along Robson Street in Vancouver,you Receive a Notification