A firm produces the tools for replacing the rivets used in assembling airplanes,heavy-equipment,and specialized rail cars.The key to making a sale is communicating the application information to the line engineers who oversee repairs and the cost savings information to the accountants in charge of service maintenance budgets.Which promotional element would be most appropriate?

Question

Quizplus · Accepted Answer

Personal selling would be the most appropriate promotional element for this scenario because it involves direct communication with the line engineers and accountants who are key decision-makers in the purchasing process. Personal selling allows for the salesperson to tailor the message to each individual and address any concerns they may have, which is important when selling specialized tools with specific applications. Advertising, sales promotion, and public relations may not provide the same level of targeted communication and may not effectively communicate the necessary application and cost savings information.

A Firm Produces the Tools for Replacing the Rivets Used