There's a new prescription drug on the market that helps reduce common allergy symptoms.Ads for the medicine in magazines and in medical journals would be primarily used to:

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Ads for a new prescription drug in magazines and medical journals would primarily be used to increase awareness of the product among potential customers. This would help to drive demand for the drug, as more people become aware of its benefits and are likely to ask their doctor about it or request a prescription. While reminding customers that the product exists and differentiating it from other medications are also potential goals of advertising, these are typically secondary to the primary goal of increasing customer awareness. A product penetration distribution strategy may involve advertising, but this would be more focused on promoting the availability and accessibility of the product rather than its benefits or features.

There's a New Prescription Drug on the Market That Helps