Pharmaceutical companies historically marketed only to doctors.More recently,they have spent millions of dollars to advertise prescription drugs directly to consumers.These pharmaceutical companies are using a(n)_____ strategy.

Question

Quizplus · Accepted Answer

The strategy of advertising prescription drugs directly to consumers is known as a "pull" strategy, as it relies on the consumer pulling the product through the distribution channel by asking their doctor for a prescription. This is in contrast to a "push" strategy, where the manufacturer markets directly to doctors or other healthcare professionals in order to push their products to patients.

Pharmaceutical Companies Historically Marketed Only to Doctors