Figure: 14-1
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________.

Question

Figure: 14-1 
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________.

Quizplus · Accepted Answer

The term "middleman" is a general term used to describe any intermediary between the manufacturer and the end-user markets, which fits the description for Cell "A" in the context provided.

Figure: 14-1 -A Variety of Terms Are Used for Marketing Intermediaries.They Vary