Figure: 14-1
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "C," would be __________.

Question

Figure: 14-1 
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "C," would be __________.

Quizplus · Accepted Answer

In Cell "C," the intermediary is described as purchasing goods from manufacturers and selling them to retailers or other businesses. This fits the definition of a wholesaler, which is specifically a type of intermediary that purchases goods in large quantities from manufacturers and sells them in smaller quantities to retailers or other businesses. While terms like middleman and distributor are also used to describe intermediaries, they are more general and could apply to a wider range of intermediary activities. Retailer, on the other hand, refers specifically to an intermediary that sells products directly to consumers.

Figure: 14-1 -A Variety of Terms Are Used for Marketing Intermediaries.They Vary