Washburn Guitars broke their guitars into four distinct market segments.Each segment would be priced accordingly.Their batch-custom products instruments were intended to appeal to

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Batch-custom products are typically higher-end, custom-built instruments that are generally targeted towards professional musicians. It is unlikely that first-time buyers, stars and famous musicians, or large institutional buys would be the target market for these products.

Washburn Guitars Broke Their Guitars into Four Distinct Market Segments