A new cleaning company offers a free trial to all consumers who are willing to try their new counter-top cleaning solution.If customers do not like the product,they will get their purchase price refunded.This marketing activity is likely found in which stage of the product life cycle?

Question

Quizplus · Accepted Answer

Offering a free trial and money-back guarantee is a common practice in the introduction stage of the product life cycle, as the company tries to attract new customers and gain a foothold in the market. The company is trying to create awareness and stimulate demand for the product, which is the main objective in the introduction stage.

A New Cleaning Company Offers a Free Trial to All