Scientists have discovered a new medical treatment but before they can market it,physicians and patients must be aware of its existence.In other words,its manufacturer must create _____ demand.

Question

Quizplus · Accepted Answer

Primary demand refers to the demand for a product that is new or innovative and requires extensive marketing efforts to create awareness and interest among potential customers. In this case, since the medical treatment is new, its manufacturer will have to create primary demand by promoting its benefits and educating physicians and patients about its existence. Selective demand refers to the demand for a specific brand or product within a category, which is not relevant in this scenario. Derived demand refers to the demand for a product that is used as an input in the production of another product, which also does not apply here. Generic demand refers to the demand for a type of product or service, rather than a particular brand, which is also not applicable in this context.

Scientists Have Discovered a New Medical Treatment but Before They