When Texas Instruments (TI)introduced its pocket calculator it was a tremendous product innovation,and TI set the mail order price at $495.What is the name of the pricing strategy Texas Instruments used?

Question

Quizplus · Accepted Answer

Texas Instruments used a skimming pricing strategy by setting a high price for its pocket calculator when it was first introduced. Skimming involves setting a high price initially for a new and innovative product to maximize profits before competitors enter the market and drive prices down.

When Texas Instruments (TI)introduced Its Pocket Calculator It Was a Tremendous