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PepsiCo Sells a Bottled Water Product to Those That Are

Question 2

Multiple Choice

PepsiCo sells a bottled water product to those that are health conscious.They also sell Pepsi to those that need a 'sugar rush' and 'caffeine wake-up' to get them through the afternoon.What strategy is PepsiCo using?


A) Dual distribution.
B) Market differentiation.
C) Product differentiation.
D) Market penetration.

Correct Answer:

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