William Morris talent agency represents country singer Trace Adkins in negotiations with various venues in which he could perform.Imagine that the agency decided the singer would not perform at venues located in communities that had less than 100,000 people.This would be segmenting the market by _____ variables.

Question

Quizplus · Accepted Answer

This is an example of segmentation by geographic variables, specifically by the population size of the community.

William Morris Talent Agency Represents Country Singer Trace Adkins in Negotiations