A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins.As a result,its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame.This outcome is likely only possible because the retailer engaged in:

Question

Quizplus · Accepted Answer

The retailer's determination that customers who purchased silver frames would also have a high probability of buying vintage hat pins is an example of data mining, which involves analyzing large datasets to discover patterns and trends. This analysis allows the retailer to target specific customers with tailored promotions, such as offering a special price on hat pins to those who purchase a silver frame. Information extraction, variable analysis, and database management may have also played a role in the retailer's ability to identify these correlations between product purchases, but data mining is the best choice as it encompasses the overall process of identifying insights from data.

A Catalogue Retailer Might Determine That Customers Who Purchased Silver