Question 1

Because Bombardier competes in the B2B marketplace,it recognizes that demand for its products is often contingent on:

Accepted Answer

Since Bombardier operates in the B2B marketplace, its customers are other businesses rather than individual consumers. Therefore, demand for its products is often contingent on the end customer, which is the business that ultimately purchases and uses Bombardier's products. Marketing intermediaries, such as advertising agencies, may play a role in promoting Bombardier's products, but they do not directly impact demand. Suppliers and government policies may have some impact on Bombardier's operations but they are not directly related to demand for its products.

Question 2

Headquartered in Montreal and with a presence in more than 60 countries,Bombardier operates two industry-leading businesses:

Accepted Answer

Bombardier operates in the rail transportation and aerospace industries. They manufacture and sell trains, planes, and related equipment and services. The other options (A, C, D) do not align with Bombardier's main businesses.

Question 3

The industries that are growing in Canada,currently make the greatest contribution to Canada's gross domestic product,are known as ____________ industries.

Accepted Answer

Service industries currently make the greatest contribution to Canada's gross domestic product. These industries include banking and finance, health care, education, retail, and information technology. Although construction, transportation and public utilities, and manufacturing play important roles in the Canadian economy, they do not currently make as large of a contribution as the service industries.

Question 4

A manufacturer of consumer food products for the Chinese market in Canada buys several tons of camellia nuts annually.It converts those nuts into cooking oil that is popular among the Chinese population because it has a milder taste than olive oil and a higher burning point.The oil is sold to supermarkets.The pulp from which the oil is extracted is sold to beef cattle farmers who use it to fatten their cattle.These transactions occur in the _____ market.

Accepted Answer

This transaction occurs in the industrial market as it involves the purchase of raw materials (camellia nuts) and the production of a product (cooking oil) for commercial sale. The pulp from which the oil is extracted is also sold in the industrial market for use as animal feed.

Question 5

All of the following are considered resellers,except:

Accepted Answer

U.S. Steel is a manufacturer of steel products, not a reseller. Choices A, B, and C are all resellers who purchase products from manufacturers and sell them to customers.

Question 6

Bombardier is considered a global leader in which industry?

Accepted Answer

Bombardier is a Canadian multinational aerospace and transportation company that specializes in the design, development, and manufacturing of business aircraft. They are considered a global leader in the business aircraft industry.

Question 7

Which market in Canada has approximately 50,000 businesses and ship an estimated value of $575 billion?

Accepted Answer

The market in Canada with approximately 50,000 businesses and an estimated value of $575 billion is the manufacturing market.

Question 8

A steel mill converts iron ore into sheet metal that they then sell to the next buyer.The steel mill would be considered a(n)

Accepted Answer

The answer of A steel mill converts iron ore into...

Question 9

Bombardier competes globally and forecasts that over the next 20 years there will be growth in demand for its products in ___________.

Accepted Answer

China and India have large populations with growing middle classes and increasing demand for transportation, making it a promising market for Bombardier's products. Russia and Brazil also have significant markets, but do not have as much potential for growth as China and India.

Question 10

Honeywell's Micro Switch Division sells its fibre-optic technology and products to manufacturers of data communication systems worldwide.Data communications system manufacturers are operating in _____ market.

Accepted Answer

The use of fibre-optic technology in data communication systems suggests that the market is industrial, as it caters to the technology and infrastructure needs of businesses and industries.

Question 11

Which of the following is not considered a market for organizational buyers?

Accepted Answer

Retailers are not considered a market for organizational buyers. Organizational buyers are typically those who purchase goods and services for business or organizational purposes, such as industrial companies, resellers, and governmental agencies. Retailers, on the other hand, are typically businesses that sell goods and services directly to consumers.

Question 12

Graham-Field Health Products makes hospital beds and wheelchairs from component parts and materials it buys.It sells its products to hospitals,nursing homes,and retailers of health care products.Graham-Field Health Products operates in a(n)_____ market.

Accepted Answer

The given scenario describes the selling of hospital beds and wheelchairs to hospitals, nursing homes, and retailers of health care products, which implies that Graham-Field Health Products operates in an industrial market. Industrial markets involve selling goods and services to businesses that use them to produce other products or facilitate their operations.

Question 13

Which of the following statements represents an organizational buying decision?

Accepted Answer

The owner of a fried chicken restaurant hiring a snow removal service for the parking lot represents an organizational buying decision as it is a purchase made for the business, not for personal use.

Question 14

A reseller purchases products from a manufacturer and then ______________ before selling them to the end customer.

Accepted Answer

A reseller purchases products from a manufacturer and then resells them to the end customer without processing them any further. The products remain in their original form and packaging. Options A, C, and D involve some form of modification or processing, which is not a part of the reselling process.

Question 15

Manufacturers,wholesalers,retailers,and government agencies that buy goods and services for their own use or for resale are examples of:

Accepted Answer

The term "organizational buyers" refers to businesses, government agencies, and other organizations that purchase goods and services for their own use or for resale. This includes manufacturers, wholesalers, retailers, and government agencies, as stated in the question. The other answer choices do not accurately describe this group of buyers.

Question 16

Organizational buyers include all the following EXCEPT:

Accepted Answer

Ultimate consumers are not considered organizational buyers, as they are individuals who purchase goods and services for their own personal use rather than for an organization or business. Retailers, government, and manufacturers are all examples of organizational buyers.

Question 17

Jackson Steel produces sheet metal that is then sold to Ford,Toyota,and GM for use in producing their vehicles.Jackson Steel competes with other sheet metal companies for the car company's business.Jackson Steel is in which segment?

Accepted Answer

Jackson Steel is involved in business marketing as they produce sheet metal that is sold to other businesses for further production. They compete with other sheet metal companies for the car company's business, indicating a business-to-business (B2B) market.

Question 18

An industrial firm is a firm that:

Accepted Answer

An industrial firm is one that reprocesses a good or service it buys before selling the product again to the next buyer. Option A may be a characteristic of certain industrial firms, but it does not define an industrial firm. Option B is incorrect because the number of employees and their pay and benefits are irrelevant to defining an industrial firm. Option C also does not define an industrial firm as many other types of firms may deal with governments and mediate disputes.

Question 19

Two manufacturers were discussing the upcoming trends in the business market.One kept referring to the market as the 'business market,' while the other interrupted him and said: "when you refer to the business market,you are referring to the _________."

Accepted Answer

The term "business market" is commonly used to refer to the industrial market, which includes buyers and sellers of goods and services used in producing other products. The other options may be relevant in certain contexts, but they do not fit the general definition of the "business market."

Question 20

Itex Corporation,marketer of Photostat products used in the graphic arts field,buys sensitized paper from Eastman Kodak Company,packages it with the Photostat brand name on it,and sells it directly to amateur photographers.In this context,Itex Corporation should be classified as a(n):

Accepted Answer

Itex Corporation buys sensitized paper from Eastman Kodak Company and packages it with their own brand name to sell it directly to amateur photographers. Therefore, Itex Corporation is acting as a reseller.

Quiz 6: Organizational Markets and Buyer Behaviour