At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel,Quality Inn,Comfort Inn,Comfort Suites,Sleep Inn,and Mainstay Inn),the marketing manager said,"Since September 11^th,there has been a noticeable increase in highway traffic as travelers have abandoned the airlines and taken to the highways.We need an inexpensive,creative way to reach these people and make them aware of our hotels.I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a:

Question

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The marketing manager is looking for a new way to advertise their hotels, which represents a new buy decision. A new buy is a situation where a company purchases a product or service for the first time, which requires a thorough evaluation of all available options. Therefore, the answer is A. A straight rebuy means that a company purchases the same products or services from the same supplier, without much evaluation. A converted rebuy happens when a company changes its purchasing decision from one supplier to another. Finally, a make-buy decision involves deciding whether a company should produce a certain product or service in-house or hire a supplier to do it. None of these options apply to the scenario presented in the question.

At the Weekly Meeting for Choice Hotels (The Company That