The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred,dumping millions of gallons of crude oil into the gulf.People were upset with BP's response to the disaster.The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities.Through its public relations,BP was criticized for acting in a manner which would benefit the organization but would not benefit society in general.In short,BP did not demonstrate:
A) social responsibility.
B) value consciousness.
C) gray marketing.
D) profit responsibility.
Correct Answer:
Verified
Q112: Burroughs Wellcome,the developer and maker of AZT,a
Q113: Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no
Q114: Richard Branson,CEO of Virgin,is spending $3 billion
Q115: RBC sponsors numerous community-building events and has
Q116: Chrysler recycles thousands of tons of wooden
Q118: When Facebook issued their prospectus,while going through
Q119: B.C.Gas Service Co.has put large stickers on
Q120: The manufacturer of baby safety products has
Q121: The ECOLOGO was implemented by the government
Q122: The formal marketing practice,which occurs when the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents