Walmart emails a two-for-one coupon for baby wipes to a consumer who has consistently made the previous purchases of diapers,baby clothes,baby toys,and baby food over the last three weeks.Walmart is likely using a ___________ program to send the coupon.

Question

Quizplus · Accepted Answer

Walmart is using a Customer Relationship Management (CRM) program to send the coupon. The program uses data analysis to identify customer behavior patterns and preferences, and then targets promotional offers to those customers based on their past behavior. The fact that Walmart is targeting a customer who has consistently purchased baby-related products over the last three weeks suggests that they are using a CRM program to send the coupon.

Walmart Emails a Two-For-One Coupon for Baby Wipes to a Consumer