A truly global organization requires organizational designs such as the regional or matrix forms of structure.
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Q57: Efficiency means conducting international marketing activities without
Q58: Tactical planning focuses on the overall direction
Q59: Operational planning focuses on specific marketing activities
Q60: Traditional formal communication channels include all of
Q61: Region-based organizational structures grow in usage as
Q63: Formal communication travels through channels that are
Q64: Organizational structure decisions are affected by the
Q65: The international division structure is rarely used
Q66: International marketers should use a monitor response
Q67: At the strategic level,goals are often expressed
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