Consumers in individualistic cultures tend to focus more on the transactional elements of an exchange than on the relational.

Question

Quizplus · Accepted Answer

In individualistic cultures, the emphasis is on individual achievement and personal goals, which often leads to a preference for transactional interactions where the focus is on the specific goods or services being exchanged, rather than building a long-term relationship with the other party involved.

Consumers in Individualistic Cultures Tend to Focus More on the Transactional