Which of the following consists of a carefully designed combination of all communications with a company's internal and external publics?

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A globally integrated marketing communications program (GIMCP) is a strategic approach to integrating all communication channels and messages in a company's marketing efforts. It ensures that all communication with internal and external stakeholders is consistent, cohesive, and effective in achieving the company's marketing objectives. A GIMCP includes advertising, public relations, sales promotion, personal selling, direct marketing, and other communication tools, used in a coordinated manner across different markets and media channels. B, C, D, and E are incorrect because they either focus on a single promotional tool or do not address the integration of internal and external communications.

Which of the Following Consists of a Carefully Designed Combination