In high-context cultures,international marketers rely heavily on symbolism when sending marketing messages.

Question

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High-context cultures place a strong emphasis on nonverbal communication, contextual cues, and symbolism in conveying messages. Therefore, international marketers targeting consumers in high-context cultures often use symbolic images and gestures to communicate their marketing messages effectively.

In High-Context Cultures,international Marketers Rely Heavily on Symbolism When Sending