By pricing items as low as possible,Zeebo,the low-cost,emerging-market gaming devise marketer,selected which strategy when it introduced its product into the Brazilian market?

Question

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Zeebo used penetration pricing strategy by pricing their products as low as possible to penetrate the emerging market of Brazil. This strategy aims to capture a large market share by offering lower prices than competitors. It is typically used by new entrants or companies launching a new product in a market.

By Pricing Items as Low as Possible,Zeebo,the Low-Cost,emerging-Market Gaming Devise