The price perceptual map depicts companies or products along two dimensions,typically price and quality.

Name: The price perceptual map depicts companies or products along two dimensions,typically price and quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The price perceptual map is a tool used to visualize how consumers perceive the value of different products or brands based on their price and quality. The horizontal axis represents the price while the vertical axis represents the perceived quality. Therefore, the statement is true.

The Price Perceptual Map Depicts Companies or Products Along Two