Many goods and services contain emotional components that affect value judgments and influence purchase decisions.

Question

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Emotions play a significant role in consumer decision making and can impact the perceived value of a product or service. For example, a luxury car may be seen as more valuable because it provides a sense of prestige and status. On the other hand, a charitable donation may be seen as more valuable because it provides a sense of altruism and empathy.

Many Goods and Services Contain Emotional Components That Affect Value