Country-of-origin effects are most likely to occur when a company follows which approach to product and communication adaptation?

Question

Quizplus · Accepted Answer

Dual extension approach involves maintaining the same product and communication strategies used in the home country in the foreign market. This approach is most likely to result in country-of-origin effects, where consumers form opinions about a product based on its country of origin.

Country-Of-Origin Effects Are Most Likely to Occur When a Company