In an international marketing study,what measure assesses if a statement of cause and effect would apply to other settings and situations outside of the study?

Question

Quizplus · Accepted Answer

External validity is the measure that assesses if a statement of cause and effect can be generalized to other settings and situations outside of the study. Test-retest reliability assesses the consistency of a measurement over time, internal validity assesses whether the study measures what it intends to measure and whether there are alternative explanations for the results, psychometric accuracy is a general term for the quality or measurement properties of a test or scale, and external reliability is not a commonly used term in research.

In an International Marketing Study,what Measure Assesses If a Statement