International market researchers generally use either qualitative or quantitative research approaches,but rarely combine the two methods.

Question

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International market researchers often use a combination of both qualitative and quantitative research methods to gain a more holistic understanding of a market or target audience. Qualitative research techniques such as focus groups and in-depth interviews can provide rich insights into consumer behaviors, attitudes and preferences, while quantitative research methods such as surveys and data analysis can provide statistical information on market trends and consumer demographics. By using both methods together, researchers can obtain a more comprehensive understanding of the market they are studying.

International Market Researchers Generally Use Either Qualitative or Quantitative Research