Bottom-of-the-pyramid customers do not offer a valid target market.

Name: Bottom-of-the-pyramid customers do not offer a valid target market.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

This statement is false. Bottom-of-the-pyramid customers, who are low-income individuals, can be a valid target market for companies offering affordable products and services. Companies can create innovative solutions and business models to reach this segment and address their unique needs and challenges.

Bottom-Of-The-Pyramid Customers Do Not Offer a Valid Target Market