A question in a market survey asks for a respondent's favorite car color. Which measure of central location should be used to summarize this question?
A)Mode
B)Median
C)Mean
D)Standard deviation

Question

Quizplus · Accepted Answer

Since the question asks for the favorite car color, it is categorical data and cannot be averaged. Therefore, the best measure of central location to summarize this question is the mode, which represents the most frequently chosen car color.

A Question in a Market Survey Asks for a Respondent's