The process when a company seeks to match the benefits of a successful position while maintaining its existing position by adding new features, services, and technologies into its current portfolio is called flexibility.

Question

Quizplus · Accepted Answer

The process described is more accurately referred to as "innovation" or "adaptation," rather than "flexibility." Flexibility refers to the ability to adapt to changes, but the specific act of adding new features and technologies is innovation.

The Process When a Company Seeks to Match the Benefits