When a company seeks to match the benefits of a successful position while maintaining its existing position in offering customers a variety of differing services, what is this process called?
A)Operations capability analysis
B)Straddling
C)Order qualifying
D)Order winning
E)Inter-functional analysis

Question

Quizplus · Accepted Answer

This process is called "straddling," where a company tries to offer the benefits of a successful position while maintaining its existing position in offering a variety of differing services. It involves balancing differentiation and cost leadership strategies to maintain competitiveness in multiple markets.

When a Company Seeks to Match the Benefits of a Successful