Which of the following products requires a short distribution channel?
A)Cars
B)Perishable products
C)Fast moving consumer goods
D)Consumer durables

Question

Quizplus · Accepted Answer

Perishable products require a short distribution channel to ensure their freshness and quality are maintained. This involves direct transportation from producers to retailers or consumers with minimal intermediaries involved. Cars, consumer durables, and fast moving consumer goods can be distributed through longer channels with more intermediaries involved due to their longer shelf life and less perishability.

Which of the Following Products Requires a Short Distribution Channel