Trade-off analysis measures which of the following?
A)The trade-off between competitors' brands, so that price leaders can be established and monitored
B)The trade-off between price and other product features so that their effects on product preference can be established
C)The trade-off between brands in similar product categories, so that price differentials can be assessed
D)The trade-offs the customers undertake every time that they consider during the consumer decision process

Question

Quizplus · Accepted Answer

Trade-off analysis measures the trade-off between price and other product features to understand their impact on product preference. This analysis helps to identify the optimal combination of price and features that will satisfy customers and maximize profits. Option A is incorrect because it only focuses on the competitors' brands and price leaders, while trade-off analysis is not limited to these factors. Option C is incorrect because it only focuses on price differentials, whereas trade-off analysis involves analyzing the trade-off between all product features and their impact on customer preference. Option D is incorrect because trade-off analysis is not concerned with the customer decision-making process but rather with understanding the trade-offs between product features and their impact on customer preference.

Trade-Off Analysis Measures Which of the Following